Open Your Own Jewelry Store Kiosk With This Sample Business Plan
We get you one step closer to realizing your dream. Opening a mall jewelry store kiosk is a big step for most small businesses. There is much financial risk. Our sample jewelry store business plan helps you to plan for that risk.
|Jewelry Store Kiosk Business Plan|
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1.0 Executive Summary
The Jewelry Store Kiosk, which is to be located in the Westfield Montgomery Mall in Bethesda, Maryland, is a new business. We will offer a great selection of gemstone jewelry in various designs, colors and sizes. Our jewelry will include bracelets, necklaces, earrings and rings. All of the pieces will be designed and created by the owner. The kiosk will stock a wide selection of jewelry and will offer a service to make custom pieces for shoppers while they wait or shop in the mall. All sales for the business will be through this mall kiosk. After approximately eight months of operations the owner plans to hire a sales representative to handle customer interaction and some marketing.
The purpose of this business plan is to develop a blueprint of the company's vision and strategy and then use this plan to as a guide to develop and grow the business. This business plan will also be used to align the various elements of the company to create a coherent system of sustainable customer satisfaction and profitability.
The U.S. jewelry retail industry consists of approximately 28,000 specialty stores with combined annual revenue of about $30 billion. The jewelry retail industry is highly fragmented with the top 50 jewelry chains generating less than half of revenue.
The Jewelry Store Kiosk will focus on one primary market, women. We will concentrate our marketing efforts on professional women, as well as those who like to dress up when going out for the evening. We will sell to these customers by suggesting color combinations and styles for various outfits and occasions demonstrating our knowledge of fashion design and customer service targeted at individual shoppers.
In this industry trends are in our favor. Gemstones are popular because of their unique natural colors and features; they are affordable yet ideally suited for business attire and both informal and informal occasions. Gemstones complement and can dress up any outfit on a woman.
1.1 Business Objectives
The primary objectives of the business plan for The Jewelry Store Kiosk are below:
1.2 Mission Statement
The Jewelry Store Kiosk's mission is to design, make and sell high quality fashionable jewelry designed primarily around gemstones. The Jewelry Store Kiosk will offer an exceptional level of customer service and personalized fashion recommendations tailored to the individual customer. We exist to attract and maintain customers through our unique combination of designs, quality, and customer service and fashion recommendations.
1.3 Guiding Principles
1.4 Keys to Success
In order to succeed in the jewelry industry the Jewelry Store Kiosk must:
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