The Business Plan Must-Have: A Google Business Profile

Google Business Profile in Your Business Plan

Want to improve your visibility on Google and reach more potential customers? One of the best ways to do this, is also the easiest. Create a Google Business Profile. A completed, up-to-date profile will help your small business rank higher in online searches, helping you “to be found” by the very people who need your product or service.

Defining Your Business’s Unique Value Proposition: A Step-by-Step Guide

Defining Your Business's Unique Value Proposition

Defining your business’s unique value proposition (UVP) is a crucial step in writing a business plan. It will be at the forefront as you make strategic decisions including those involving marketing and sales.  In this article, we will provide a step-by-step guide for defining your unique value proposition, which is essential to standing out in … Read more